Norwich City: Stephen Fry delivers mental health message

Released:
10:31 am June 28, 2022



Updated:
10:33 am June 28, 2022

Norwich City fan Stephen Fry has teamed up with the Canaries to deliver a strong mental health message.

The ex-City director recounted a video released on the club’s official channels on Tuesday morning, which highlighted the problem across East Anglia and urged anyone suffering from mental health problems to seek help.

Fry spoke as a City fan and in his capacity as President of Mind, the mental health charity. The 2 minute: 33 second clip revealed statistics showing 518 people took their own lives in East Anglia in a year, with the average age of the club’s season ticket holders being among those most at risk.

City’s social channels ran a teaser on Monday afternoon that read ‘Not Another Kit Reveal’, with Fry starting the video by confirming City’s new kit will be revealed on Thursday.

The club’s campaign, launched in partnership with Norfolk and Waveney Mind, also includes touching individual stories from people directly affected by mental health issues.

“Demand for our services increases each year as more people seek support for their mental health,” said Sonja Chilvers, chief operating officer at Norfolk and Waveney Mind.

“As the leading mental health charity in Norfolk and Waveney, we support thousands of local people each year through our wide range of services and support programs.

“Our goal is to make sure no one is struggling alone with poor mental health, and campaigns like this allow us to reach more people and encourage them to talk about how they’re feeling, speak up and ask for help .

“When you are dealing with a mental health issue or supporting someone who is struggling, access to the right information and support is crucial. From prevention support to crisis support, wherever you are on your mental health journey, we are here for you.”

Norwich City senior marketing manager Holly Leech, who helped create the campaign, added Official site of the Canary Islands. “This campaign represents something bigger than our kit launch and something bigger than the club.

“Even though mental health is much more talked about today, there are still so many who suffer in silence. The goal of this campaign was to show people where to go in times of crisis and to show our community how to help those around them when they need support.

“This is an issue close to my heart and with the support of many people at the club we have been able to create something that shows how we can help increase the fight for mental health.”

Norfolk and Waveney Minds Information and support page includes crisis resources, case studies, hotline contact information, and support and service guides.

The clubs Community Sports Foundation already has an initiative called Run For Me to support the mental health and wellbeing of people in Norfolk.

The sessions provide participants with a friendly support group that offers them relief from everyday stress and is a great way to stay physically healthy and fit.

Starting in September, the “Play for Me” foundation will start, which follows a similar model and uses football as a physical activity.

If you or someone you know is in urgent need of help, come visit us mind.co.uk for emergency advice.

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