Moore Neuro-Fundraising Lab adds three neuroscientists to employees

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WASHINGTON, December 1, 2021 / PRNewswire-PRWeb / – Moore Neuro-Fundraising Lab, a Moors Company, today announced three Ph.D. Level employees: Jill King, Ph.D., Brian Kissell, Ph.D., and Rhimmon Simchy-Gross, Ph.D. This talented group supports the company’s ongoing commitment to using the principles of behavioral economics, psychology, and neuroscience to understand, measure, and increase the effectiveness of various types of fundraising creators, including video, direct mail, and digital advertising.

Research conducted by the Moore Neuro-Fundraising Lab is helping nonprofit partners work more efficiently with their resources so they can achieve more lives by understanding how to respond to proposed creative requests at a deeper level and removing limitations imposed by traditional research methods exist.

“This team of experts brings extraordinary insights, research expertise and years of studies with it,” said Dr. Steve Agauas, Director of the Moore Neuro-Fundraising Lab. “I look forward to seeing the progress and growth of the Moore Neuro-Fundraising Lab and its contributions. The demand for creative testing in the lab has grown exponentially as we’ve proven we can improve results, and having these experienced senior staff on board will help us “meet those customer needs.”

Jill King, Ph.D., joins the Moore Neuro-Fundraising Lab after completing her PhD in Neuroscience from Tulane University where she examined visual attention processes using behavioral and eye tracking methods. Dr. In particular, King examined how competing visual elements of multimedia environments affect a person’s ability to concentrate and learn.

“I look forward to using the research techniques I have mastered for purposes that seek to make a real difference in the world,” said Dr. King. “I can’t think of a better benefit to science than enabling actionable change.”

Brian Kissell, Ph.D., joins Moore Neuro-Fundraising as an experimental social psychologist and data scientist specializing in quantitative research. Dr. Kissell received his doctorate in applied experimental psychology from Central Michigan Universitywhere he examined attitude formation, decision making and ideology.

“Neuro-fundraising is a new and growing field, and I believe it has the potential to make a significant difference in the world for the better,” said Dr. Kissell. “I am excited to contribute to the laboratory as we employ the most robust and scientifically rigorous techniques to serve our customers and our company.”

To Dr. King and Dr. Kissell joins Rhimmon Simchy-Gross, Ph.D. Dr. Simchy-Gross examined in his Ph.D. in experimental psychology from the University of Arkansas. Before joining Moors, he was an assistant professor and postdoctoral fellow at Missouri Western State University.

“It is refreshing to use my scientific training effectively for a good cause in such an outstanding team,” said Dr. Simchy-Gross. “I am excited to use my background in music cognition and time perception to contribute to challenging projects for clients and creative ideas for the laboratory’s growth.”

To learn more about the Moore Neuro-Fundraising Lab, visit

Via the Moore Neuro-Fundraising Lab
The Moore Neuro-Fundraising Lab uses the groundbreaking study of neuromarketing to understand how the brain reacts to advertising. By scientifically studying the human biometric response to fundraising stimuli, the Moore Neuro-Fundraising Lab can understand, measure, and increase the effectiveness of each individual stimulus within a targeted donor base. Using eye tracking, immersion, GSR and other techniques, the Moore Neuro-Fundraising Lab goes beyond self-disclosure and addresses the subconscious reactions of respondents to a campaign and helps nonprofits raise more money.

Above Moors
Moors is a leading Constituent Experience Management (CXM) company focused on integrating the donor experience across all platforms, channels and devices. With over 3,000 employees in 37 locations across the country, the company offers strategy, creative, production, media, data and analysis services that are driven by continuous investments in next-generation artificial intelligence and machine learning for nonprofit, political and association customers get supported. Moors is a recognized important contribution to strengthening these sectors.

Media contact

Mac McKeever, 1st degree on behalf of Moors, 207.841.6110, [email protected]


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