Michelle Williams joins Salesforce.org and LL Cool J’s Rock The Bells to champion mental health

As the engine of culture, hip-hop has the power to transform conversation and focus attention on important issues.

Rock The Bells, founded by LL COOL J, has partnered with Salesforce.org to advocate for voices in hip-hop and break the stigma surrounding mental health.

Mental Health Campaign

According to a press release shared with AfroTech, the campaign aims to inspire action and drive progress towards the United Nations Sustainable Development Goal #3: Health and Wellbeing.

In addition, the wellness campaign will amplify the voices of nonprofit leaders, luminaries and some of them hip hop most prominent names and storytellers, backed by the power of Technology.

The program was announced during the panel discussion, “The Mental Health Crisis is an Everyone Crisis: The Role of Brand + Culture,” moderated by Madison Slinker, Head of Brand Marketing at Salesforce.org, at the 2022 Cannes Lion International Festival of Creativity. Panelists included James Cuthbert, President of Rock The Bells, and Grammy-winning artist Michelle Williams.

“In 1973, when hip-hop culture was born, you think of the level of oppression and all the things that were going on. Hip-hop was born out of a need for black people to have a voice, whether it be Grandmaster Flash, Queen Latifah, or Self Destruction,” Cuthbert told AfroTech exclusively. “Well, fast forward to today, with the amount of people speaking honestly about suicide and how they’re feeling, mental health issues in hip hop music as a whole have increased. It’s a no-brainer for Rock The Bells to join Salesforce, who have great partners and diverse resources for people, and Michelle Williams, who has dedicated much of her life to helping people navigate the mental health space. “

“Whether it’s a song’s lyrics, a photograph, or the creativity expressed in a music video, hip-hop is the dominant catalyst for cultural ripples and social change,” said Cristina Jones, Salesforce.org’s chief engagement officer, according to one press release . “Working with Rock The Bells to combine the power of hip-hop with the power of Salesforce.org’s mission to create positive social impact through technology will hopefully stimulate and expand conversations about the importance of our collective mental well-being. This partnership will shine a light on the communities, artists and individuals who are at the forefront of creating spaces, conversations and resources around mental wellbeing and continue to prove that it takes unprecedented collaboration to solve unprecedented challenges .”

Michelle Williams on mental health

As for Williams, the jump on board required no hesitation. The singer-songwriter understood the importance of mental health while facing her struggles, starting in seventh grade. Williams shared with AfroTech that the therapy has been helpful in overcoming trauma and through her healing journey, she has inspired those around her to start their own.

“I keep my long-term therapist appointment. I tell people that therapy isn’t just about dealing with pain. I talk to my therapist about dating and I talk about certain transitions. Trauma is something that uproots you, or it’s an experience you don’t know how to deal with. So I continue my therapy. I have close friends who say, ‘Girl, you inspired me to process things.’ So I know I’m in my calling. I love it when I’m done speaking and knowing that someone has hope or a smile on their face or doesn’t feel like there’s anything wrong with them.”

By 2013, Williams had become a mental health advocate and was openly sharing her story with larger audiences.

Over time, she has found that conversations about mental health have become more normal.

“The discussion of mental health in 2013 is different than it was in 2022,” she said. “So I’m proud and excited that it’s being talked about, it’s being shared more and people are doing it through their platforms or their music. I find that people are more transparent and vulnerable. So we smash the stigma away daily before it’s erased.”

The partnership

Williams’ desires will be amplified throughout the partnership as Salesforce.org will work with its partners and global customer network nonprofit organizations Make mental health and wellness resources more accessible to the public.

Additionally, with each program launched, Salesforce.org’s mental health experts will play a role in providing educational resources.

Partnering with Rock The Bells to increase mental health awareness through digital content on their respective platforms, additional panels will be held at events including Cannes Lions, Rock The Bells Festival in Queens, NY, and Salesforce Tower in NY, among others Other.

Comments are closed.