Group promotes new streaming community

(Shriya Jayanthi | Daily Trojan)

When SC Live started in Fall 2019, it started as a space for USC-based streamers to share, collaborate and learn from each other. Originally founded by two student streamers, the organization brought other students together on a Discord server, an instant messaging platform, to expand the USC streaming community and support smaller USC streamers.

An official team for SC Live Streamer was created in May 2020 on the online broadcast service Twitch under the name “USC Live”. Team members began to grow last summer and discussions subsequently began to make the team a recognized student organization at USC.

“You will automatically be added to our SC Live Twitch team which will help you grow and is basically grouped with other SC streamers,” said Co-Founder and Vice President Lance McMahan of those looking to join SC Live. “We also have a lot of events that we hosted during the semester … we had Q&A sessions with our larger Twitch streamers.”

SC Live is open to both current and former students. McMahon, a 2021 graduate with a focus on interactive media and games, said he hoped USC alumni will continue to have an impact on the organization.

“We definitely encourage alumni who have just graduated like me to continue to be part of the team and continue to add to the Discord and add their own collaborations or experiences,” he said.

McMahon said SC Live even has some USC faculty members streaming and he encourages faculty to join the organization. Gordon Bellamy, a professor at the School of Cinematic Arts, acts both as an advisor to the organization and as an official member of the streaming team.

Because SC Live was an informal organization prior to last summer, said Emma Reynolds, an aspiring senior citizen majoring in cognitive science who serves as the organization’s current president, said she and other members worked on SC Live as a during the coronavirus pandemic to establish a recognized student organization. Despite the circumstances, the pandemic did not pose any significant challenges in the search for members; However, Reynolds had some difficulty finding his way around campus when starting a new club.

“It wasn’t hard to get members because we already had a lot of people on the Discord who were on the Twitch team,” Reynolds said. “I think it was just harder to find people who really got involved [making] this happens because i have no experience. This is the first time I’ve ever tried to start a club at USC. “

Meetings were held every Sunday for SC Live, attended by members of the club from different locations and time zones. Meetings took place on Zoom or Discord and had around 12 to 25 members who joined in to discuss what plans the club would make next.

While SC Live was able to adapt to online activities, Reynolds expressed a desire to return to face-to-face meetings.

“I don’t think we were too affected,” she said. “But I definitely wouldn’t want another online semester just because I think these face-to-face interactions make a lot more sense for me.”

Club members are planning a return to campus, including Kim Do, an aspiring junior computer science major who serves as a regular member of SC Live and is involved in some of the graphic designs. With the return to in-person activities, Do expects SC Live to invite guest speakers, partner with USC classes dedicated to streaming, hold workshops to introduce members to the world of streaming, and partner with other organizations.

“Some other things that we expect are likely to be working with the other USC eSports clubs,” she said. “Could be [we] find a way [collaborate] with them just to join them, to see what we could help with, to see what they can help us with. “

Do also hopes that SC Live can take part in major events like TwitchCon.

Although SC Live mainly streams on Twitch, it welcomes students who wish to stream on other platforms. Reynolds said that while Twitch may be the main online streaming platform, the club will also accept students using other platforms such as YouTube Gaming or TikTok.

SC Live also enables a wide variety of content to be streamed online, including chatting with viewers, playing music, creating works of art, and playing video games. The games played on the club’s official channel range from the open sandbox game Minecraft to the action role-playing game Genshin Impact.

SC Live joined a charity stream with “Rise Above the Disorder,” a nonprofit that aims to make mental health more affordable and accessible. The stream came about after Parker Billings, the RAD project coordinator, contacted Reynolds and asked to gather creators for Mental Health Awareness Month, which takes place in May.

Originally, Reynolds and RAD had planned to hold a charity event in December 2020. However, plans for the event failed at this point due to the lack of resources from RAD and support to run the charity event. When RAD reached out to Reynolds again in May, the nonprofit agreed to Reynolds’ suggestion to bring some friends to attend the charity event.

“Little did we know it would end up with a full stream team of creators, which was a really pleasant surprise,” said Jonathan Miller, director of strategic initiatives at RAD. “We went through this process with Emma. She really helped take responsibility for it and lead the whole process, but once she made it available to the entire SC Stream team we were overwhelmed. Your professionalism, your organization within your discord, [the event] was really very well done. “

The stream set up a collective fund where viewers donate to fund mental health initiatives such as: B. Therapy for those who cannot afford it. The charity stream began on May 19 and featured a total of 18 streamers, including Reynolds, McMahon, and Do.

“It went really well,” said Reynolds. “We played games together; We had this really great mental health panel [where] We talked to each other about Discord. Then we also had our chats, talked and discussed. It was really enlightening and it went really well. “

The stream exceeded its fundraising goal of $ 2,021 (in representativeness for the current year) and raised over $ 5,085, equivalent to about 160 therapy sessions, McMahon said. Miller said the funds will be used in support of those developing mental illness, which includes paying for people’s care, as well as transportation, medical and essential costs for those who use the service.

The restrictions of the pandemic prevented the club from hosting other events, although there is hope that the return to personal activities will enable more events in the future.

“I want to have more collaborative streaming events next semester,” Reynolds said. “Now that we’ve had a charity stream and event together, I think it should be a lot easier to prepare for and perform.”

For Do, one of the notable elements of the organization was the friendly relationships she had with other members.

“The most rewarding part was honestly making friends and the community and growing my stream,” said Do. “I’ll admit, I think I would be without my friends, without all the raids they gave me and without all the support, didn’t get that big. “

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