Esports partnerships and sponsorship highlights for June 2020


Dozens of partnerships and sponsorships in eSports are announced every month. It’s hard to follow every move unless you follow Esports Insider religiously, but even then there is a ton of content to consume.

To make it easier, Esports Insider has selected a selection of the most impressive, surprising, and noteworthy offers that were announced in June 2020.

Cloud9 cooperates with Excel Esports shareholder Guinevere Capital

Photo credit: Overwatch League

The North American organization Cloud9 has entered into a strategic partnership with Guinevere Capital, a minority shareholder of Excel Esports.

Through the partnership, Guinevere Capital will take logistical control of Kings Row LLC, a subsidiary of Cloud9, which operates the Overwatch League franchise London Spitfire and the Contenders team British Hurricane.

Read the whole article Here.

Team Liquid will stream on HUYA until 2022 with contract extension

Team Liquid HUYA 2022
Photo credit: Team Liquid

Multinational Team Liquid has extended its exclusive streaming partnership with the Chinese platform HUYA until 2022.

As part of the expansion, new faces under the Team Liquid banner will stream on the platform for the first time.

Read the whole article Here.

Prime League gets stylish with Levi’s partnership

Prime League Levi's
Photo credit: Prime League

DACH region League of Legends competition Prime League has signed a partnership with the American clothing company Levi’s.

The clothing company set up the “Esports Collective supported by Levi’s” to bring the community together and “give them a voice”.

Read the whole article Here.

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MAD Lions prepares for Kappa partnership

MAD Lions Kappa
Photo credit: Riot Games

Spanish brand MAD Lions, owned and operated by OverActive Media, has partnered with Italian sportswear brand Kappa.

The deal calls for MAD Lions teams to wear Kappa clothing in League of Legends’ LEC and Superliga Orange, as well as Counter-Strike: Global Offensive’s Flashpoint.

Read the whole article Here.

Gen.G Esports partners with Puma

Gen. G Esports Puma
Screenshot via: Gen.G Esports

The multinational organization Gen.G Esports has entered into a partnership with the German sportswear brand Puma.

As part of the deal, Gen.G Esports and Puma are working on “new” [merchandise], Collaborations and Experiences. ”It is said that all players and content creators from the organization will receive Puma merchandise, although the exact terms of the partnership – in terms of finances and duration – have not been disclosed at the time of writing.

Read the whole article Here.

LEC doubles partnership with KitKat

LEC KitKat Summer 2020
Image credit: LEC

Riot Games has won the Nestlé brand KitKat as a partner of its European league LEC for the upcoming summer split.

KitKat originally joined the LEC as a sponsor of the Spring Split and sponsored the breaks in the broadcasts of the competition.

Read the whole article Here.

Evil Geniuses Appoints Motorola Official Smartphone Partner

Motorola evil geniuses
Image source: Evil Geniuses

The North American organization Evil Geniuses has teamed up with the telecommunications brand Motorola for the upcoming LCS Summer Split.

Motorola will be the presenting partner and official smartphone of the two teams from Evil Geniuses LCS and Academy and will draw attention to the new Edge + smartphone. No information was given about the duration or financial terms of the agreement.

Read the whole article Here.

PSG enters the Pacific Championship Series with the Talon Esports Alliance

Talon Esports PSG
Photo credit: PSG

PSG Esports, the esports arm of the French football club, has partnered with Talon Esports to compete in the Pacific Championship Series (PCS).

PCS is a combination of the renowned League of Legends Masters Series and the Legends SEA Tour and consists of teams from Taiwan, Hong Kong, Macau, Thailand, Singapore, Malaysia and the Philippines.

Read the whole article Here.

Complexity launches The Lab development program with We Are Nations

Complexity Gaming We Are Nations The Lab
Credit: Complexity Gaming and We Are Nations

Complexity Gaming and We Are Nations have teamed up to create “The Lab,” a specialized facility for the manufacture of esports performance equipment.

In the laboratory, the players from Complexity Gaming are measured using biometric data, function, comfort and mobility in order to develop suitable performance clothing.

Read the whole article Here.

Gucci enters esports with a watch inspired by Fnatic

Fnatic Gucci Rekkles watch
Image credit: Fnatic

The Italian luxury fashion brand Gucci officially entered the world of esports through a collaboration with the British organization Fnatic.

Costing £ 1,150 and exclusive to the Gucci website, the watch has the Fnatic logo on the dial at the 6 o’clock mark and features a black and orange dial and bezel. According to the announcement, “the archive code reflects both Guccio Gucci’s initials and the gaming slogan ‘Good Game'”.

Read the whole article Here.

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