Connected home fitness brand Aviron expands into Canada with Best Buy retail partnership
TORONTO, July 26, 2022 /PRNewswire/ — Aviron, the leader in connected home rowers and a pioneer in fitness entertainment, today announces its expansion into the Canadian market through a new retail partnership with Best Buy Canada. Through this national partnership, Aviron’s Impact Series rowing machine will be available both online and in select Best Buy stores across the country.
As the first connected rowing machine on the market, Aviron uses gaming psychology and design to make the workout addictive. Aviron provides users with a full-body cardio and HIIT workout workout while also engaging users with a variety of interactive content options including arcade-inspired games, competitions, live group workouts, guided programs, and exclusive to Aviron, a robust streaming suite Top providers like Netflix, Hulu, Disney+, Prime Video and YouTube.
Aviron differentiates itself in an increasingly crowded market by making rowing accessible and appealing to a broader group of consumers looking for an inviting experience and an alternative to classroom-based options. Rowing offers a highly effective workout but has historically been intimidating for new users, and Aviron is trying to change that reputation by helping more people connect to the modality. Aviron uses high quality graphics and entertainment and a robust community to keep members coming back, building a lasting fitness routine and training harder than they would on traditional cardio equipment. With their industry-leading design and compelling content options rooted in the game mechanics, they enable a new fitness habit that suits everyone’s personal preferences.
“Growing up, I would stand in line for hours to buy games at Best Buy to get my hands on the latest technology. Being able to work with them to bring Aviron home Canada is a milestone for the brand, but also for me personally,” said CEO and founder Andy Hoang.
The one founded by Hoang in 2018 Toronto-based company originally introduced to the commercial fitness market The United States, ahead of the debut of a direct-to-consumer at-home offering. In the four years since its inception, Aviron has experienced exponential growth and success, ending 2021 with the company $18.5M in Series A funding to further increase research and development and enable brand expansion into key markets, including Canada.
“I am delighted to celebrate the success of Toronto-based companies like Aviron,” said Toronto mayor John Tory. “Recently named the fastest growing tech talent market in North America, Toronto has evolved into a global hub for startups, innovation and disruption. I would like to congratulate Aviron on this exciting milestone and look forward to seeing the company grow here Toronto.”
“Best Buy Canada is passionate about providing the latest and greatest technology to support Canadians in their active lifestyles. We’re excited to offer innovative health and fitness products like Aviron’s to help customers enrich their lives through technology that combines spiritual engagement to help individuals and families have fun while staying healthy. We are proud to partner with Aviron to bring their rowing machine exclusively to our stores and online at BestBuy.ca.”
Added Jeremy CarsonElectric transportation category leader at Best Buy Canada
Today you can buy the Aviron’s Impact series rowing machine online at Best Buy CA to the $2,599.99 CAD
Aviron is a connected rowing machine built on an advanced gaming platform. It offers a full-body, HIIT, and strength workout that burns more calories than swimming or running alone, while also keeping users mentally engaged with games, competitions, guided programs, and scenic series. Utilizing high-quality graphics and game psychology engineered into the interactive screen, Aviron offers users a training experience where they can choose their own adventure and keep them coming back to win the game and achieve their fitness goals. Founded in 2018, Aviron is backed and widely available by Samsung Next, Formic Ventures, GFC, Y-Combinator, Bloom Venture Partners, Pioneer Fund, Atlas Asset Management, Behind Genius Ventures, Beluga Capital, Esas Ventures, and Rebel Fund North America and expanding internationally. Visit avironactive.com for more information.
View original content: https://www.prnewswire.com/news-releases/connected-home-fitness-brand-aviron-expands-into-the-canadian-market-with-best-buy-retail-partnership-301592865. html